Queens College

Raising Expectations with the Right Communications

Now part of the City University of New York system, Queens College offers a rigorous, affordable education in the liberal arts and sciences, and serves students from over 150 countries. Queens has been ranked among the country's top colleges by both The Princeton Review and U.S. News and World Report.


  • Viewbook
  • Search Piece
  • Case Statement
  • Campus and Portrait Photography


Why They Came to Us

Queens College already had a solid identity and reputation as one of the most affordable, desirable public colleges in New York, with its world-class faculty, beautifully landscaped campus and state-of-the-art facilities. What they wanted from us was a way to convey the top tier education they offer to students who might otherwise dismiss the idea of attending a public institution.


Our Approach

We developed a new admissions campaign for them with fresh photography and admissions pieces designed to bring to life the amazing diversity of students and rich learning on campus. Following that, we were asked to develop a case statement using many of these bold statements and powerful images for their new capital campaign.