Sacred Heart University

Leveraging a Culture of Dynamic Innovation & Transformation

The second-largest Catholic university in New England, Sacred Heart’s transformation from a small, modest, commuter-college in the 1980’s to an internationally recognized, residential, doctoral level university, is nothing short of remarkable. With continued record-setting enrollment growth, an impressive and consistently successful Division I athletics program, a steadily growing portfolio of graduate and doctoral level programs, an expanding and vibrant Fairfield, CT residential campus complemented by other regional and international campuses, and so much more, it is no wonder that Sacred Heart is consistently ranked among the nation's best colleges and respected near and far for its extraordinary achievements.
“Growth, “ said Cardinal Newman, “is the only evidence of life.” Sacred Heart University’s growth – in size, stature, value and impact -- are demonstrable signs of a university very much alive, an institution energized by its culture of positive restlessness and its fervent commitment to continuous improvement, innovation, and student success.


  • Brand Development & Planning
  • Enrollment Management Planning
  • Institutional Graphic Identity
  • Advertising (print, TV, digital, outdoor, transit)
  • Video Development
  • Admissions Communications Planning & Development
  • Website
  • Admissions Visit Microsite
  • Capital Campaign Communications/Case Statement
  • Institutional Magazines
  • Campus Photography
  • Student Affairs Communications
  • Athletics Communications
  • Advancement Communications
  • Environmental Graphics and Displays
  • Open House Planning
  • International Campus Development

Why They Came to Us

At the outset of our relationship with Sacred Heart University in 1989, this was a modest, struggling commuter-college.  New administrative leadership ushered in a new vision, that of a prominent, contemporary, residential Catholic university.  We were approached to help evaluate Sacred Heart’s identity and it’s institutional capacity to deliver on a bolder, more aspirational brand promise. Thus began what today is a continuing, vibrant, success story – a 26-year partnership of building, sustaining, and growing a brand of distinctive Catholic higher education. 


Our Approach

Over the past quarter century, Keating has been involved in virtually every aspect of Sacred Heart's brand transformation. Beginning with our initial assessment in 1989, we quickly moved to support the school with a planning and admissions marketing program that has helped them realize their vision of expansion and institutional distinction. Today, our continued close working partnership across all levels of the University keeps us deeply connected with the unfolding Sacred Heart vision and story, one that we continue to celebrate and share with its many audiences.


Through our close, working partnership, we help the University reach and engage with students, supporters, and other vital audiences who are ready and able to benefit from and contribute to the energetic character, culture, and vision of the University.