St. John's Preparatory School

Taking a Unified All-School Approach to Strategic Planning

A private, Catholic high school in the Astoria neighborhood of Queens, New York.

  • Strategic Plan/Workshop
  • Brand Audit
  • Admissions Counsel/Collateral
  • Video
  • Ads


Why They Came to Us:

Despite a strong curriculum and close community, this school was not meeting its goals for enrollment growth. They called us in to help them revitalize their brand and attract new students.


Our Approach:

After a thorough evaluation, we made a strong series of recommendations, the most important of which was to create a detailed strategic plan covering everything from facilities to enrollment management. In doing so, we invited the participation and leadership of the mostly young, bright and energetic faculty. Our efforts culminated in a strategic plan that was adopted by the trustees. We also created a new video, ads and fresh admissions materials, as well as advising the school on Open House planning.