St. Joseph's College, NY

Revitalizing a Brand to Drive Institutional Competitiveness

St. Joseph's College, a nearly 100 year-old college of the liberal arts and professions, at two campuses in Brooklyn and Long Island and a through a growing online division, provides outstanding academic and professionally-oriented programs for a growing number of undergraduate, graduate, and adult professional students. With its distinctive student-centered campus cultures, St. Joseph’s stands out in its commitment to engaging every student with innovative classroom and applied learning experiences, and vibrant student development opportunities, readying them for continued learning, career success, and lives of service and leadership.

Scope

Brand Development and Positioning
Institutional Identity
Comprehensive Media Planning
Annual Advertising Creation and Management
(TV, radio, online, print, direct, outdoor, transit, sponsorship, and more)
Co-production of College television series
Integrated Enrollment Planning and Admissions Communications

Admissions and Program Videos
Research and Program Audits
Geographic and Program Feasibility Studies
Attitudinal Studies
Campus Environmental Graphics
Campus Photography

Why They Came to Us

We were originally retained by St. Joseph's College in 2002 ago to produce a new program of admissions communications that would more effectively convey the College’s distinctive strengths and engage more students in their highly competitive and media busy NY metropolitan/Long Island markets.

Our Approach

As we conducted our initial assessment and launched our initial admissions communications work for the College, we realized that the revitalized positioning represented in our work no longer coupled with other disparate communications coming from other parts of the College. With the success of the new admissions communications campaign, St. Joseph’s engaged us to integrate our work across all key marketing communications, extending it also into a comprehensive new advertising campaign and media planning program to engage all their key audiences across New York City and Long Island.

During our very close and long-term relationship with St. Joseph's, our role has continued with respect to admissions marketing and institutional advertising, and broadened to include a wide range of related communications projects as well as strategic counsel related to overall enrollment management, program development, ongoing institutional positioning, and more. We’re proud of our relationship with the College and the role we’ve had in helping them grow and transform St. Joseph’s into the thriving, forward-looking College it is today.