The Cleveland Institute of Art

The Cleveland Institute of Art is one of the nation's leading accredited independent colleges of art and design. For more than 130 years, the Institute has been an educational cornerstone in Cleveland, Ohio, and produces competitive graduates who move on to careers as studio artists, designers, photographers, contemporary craftsmen, and educators.

Scope

• Admissions Campaign

Why They Came to Us

The Cleveland Institute of Art has been growing continuously since its start in 1882 as The Western Reserve School of Design for Women. Most recently, the school completed construction on its gleaming new George Gund building, adjacent to its Joseph McCullough Center for the Visual Arts, as the final phase of its “one campus” unification program in Cleveland. Keating was hired to evaluate the Institute's rapid growth, evolving identity, and strategic goals, then produce communications materials that reflected the Institute's bold new identity.

Our Approach

From our initial assessment, it was clear that the Institute's admissions publications were lagging behind the school's strategy to anticipate and meet the needs of its students and community. In an immediate, communications-driven project, we developed a entirely new suite of communications publications to animate and professionalize the school's identity. Our materials included a viewbook, a poster, direct mail search pieces and an elaborate package of dedicated brochures for every academic or creative discipline within the Institute. We deliberately created materials with a bold design to capture the Institute's fresh identity and brand through maximum visual impact.