With an emphasis on “mission-driven marketing” Kevin Lockerbie, President of PAIDEIA, and, Stephen F. Keating, President of Keating Associates, will conduct full day workshop sessions in Austin and Tampa to help identify and implement powerful marketing and communications strategies and tactics critical to independent school marketing and communications programs. These workshops join previous sessions that took place in Boston and Nashville in the fall of 2005.PAIDEIA's conferences and workshops for independent schools have provided administrators and education leaders with inspiration, insight, and an array of useful tools for institutional success and growth.
PAIDEIA offers comprehensive counsel to schools, colleges, seminaries, churches, and other institutions in the public interest on corporate structure and governance, administrative services and curriculum/programs, financial development and advancement, and institutional planning, centered on mission effectiveness.
The Mission-Driven Marketing conferences will explore several specific issues including: The Admissions Team- Roles and Responsibilities, Marketing Your School, The Stages of Relationship Marketing, Making the Most of Your Publications, Web-based Communications Strategies, Coordinating Successful Special Events, Developing a Marketing Plan, and Issues of Pricing and Promotion – tuition, fees, and financial aid.
For more information please call Paideia at 631-751-4705.
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