Keating Associates is passionately committed to building strong brands on behalf of our clients. In every engagement we work to help institutions identify, design, and communicate their personality, values, and benefits, and to better communicate their brands by means of a visually compelling, strategically powerful, and measurable brand presentation.This spring Merrimack College and Keating Associates have embarked on an important and timely institutional initiative focusing on improving Merrimack's brand identity, experience, and distribution. The brand collaboration will explore how Merrimack College can better engage its students and stakeholder audiences to establish and strengthen the Merrimack brand. Our goal is to delineate a strategic marketing framework and to map a blueprint to implement comprehensive brand communications for the college in the future.
The initiative is on a fast track for completion in summer 2006 and is one more example of the successful and productive marketing partnership between Merrimack and Keating that launched in 2003 with the design and production of admissions and enrollment publications.
For more information and to learn how Keating Associates' extensive background and success in brand development creates communications success, please give us a call at (508) 650-5155.
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