Despite the brutal economy and collective anxiety experienced by business and society as a whole in 2009, Keating Associates has been very fortunate to have weathered the storm and has enjoyed a full and productive year during which we conceived, designed and produced dozens of brand communications projects and programs for a host of academic institutions. These projects ranged from strategic brand research and development programs, search marketing and college fair publications, enrollment planning, viewbooks and recruitment collateral, advancement development projects and fundraising campaigns, long form and streaming video production, and interactive and web-based initiatives for 2009-2010 academic calendars.
In 2009 Keating Associates continued to work closely with long-tenured and new clients to design and develop distinctive brand communications for competitive differentiation and to enhance recruitment and enrollment growth. According to Stephen Keating, president of the agency, "Keating Associates is committed to redoubling our role as a trusted and effective marketing partner to our clients and we'll continue do our best to make strong branding marketing contributions to these remarkable schools in 2010. We are delighted at the prospect of helping our wonderful clients communicate their stories to prospective students and to new audiences with power and impact.”
Keating Associates is a leader in the field and practice of academic marketing. Over its 25-year history Keating Associates has conceived and produced a tremendously successful variety of institutional identity, branding programs, print publications, collateral materials, websites, and research and planning initiatives for colleges, universities, and secondary schools. Every project and program reflects a conviction that compelling institutional and student stories told through stunning visual design and imagery creates maximum impact, builds strong emotional connections, and increases enrollment, brand identity, and market reputation.
Keating Associates is located in South Natick, Massachusetts. For more information please visit www.keatingassociates.com or call us at (508) 650-5155.