Keating Associates is pleased to announce that the agency has been awarded a comprehensive strategic and creative assignment from Mercy College of Dobbs Ferry, New York. Over the next year Keating Associates will conceive and produce a brand campaign for Mercy that will promote the College and specifically focus on Mercy's innovative PACT Program, the College's revolutionary advising program that guides and partners with Mercy students throughout their academic and residential experience at the college.
The Mercy College brand program will communicate the breadth and variety of academic and career preparation opportunities available to Mercy students. Mercy's five campuses in Dobb's Ferry, Bronx, Manhattan, White Plains and Yorktown Heights offer myriad resources to students to discover and explore their interests and to participate in a vigorous and engaged community of scholars, athletes, and extracurricular participants, as they prepare for professions and careers.
The Mercy Brand will articulate and amplify research findings and brand messaging, pivoting on the strategic positioning that Mercy College offers academics and mentoring from a dedicated faculty with a focus on ensuring superb career preparation and successful professional outcomes.
Keating Associates has a strong track record of creating and promoting powerful and compelling academic brands that present schools in all their rich and remarkable detail, presenting them as robust and energetic places, inhabited by an active and vital community of smart and committed students, faculty, and staff.
The Mercy Brand Program commenced in September 2009 and will continue through 2010 and will involve a comprehensive creative and media program consisting of traditional and digital formats including, print, advertising, direct mail, web sites, and streaming video.
About Keating Associates
Keating Associates is a leader in the field and practice of academic marketing. Over its 25-year history Keating Associates has conceived and produced a tremendously successful variety of institutional identity, branding programs, print publications, collateral materials, websites, and research and planning initiatives for colleges, universities, and secondary schools. Every project and program reflects a conviction that compelling institutional and student stories told through stunning visual design and imagery creates maximum impact, builds strong emotional connections, and increases enrollment, brand identity, and market reputation.
Keating Associates is located in South Natick, Massachusetts. For more information please visit www.keatingassociates.com, or call us at (508) 650-5155.