Sacred Heart University is a global university evident by its multi-dimensional curriculum, its international faculty and diverse student body, and its acclaimed graduate program in business administration located in Luxembourg, Belgium. To this international list of learning opportunities Sacred Heart University is launching its Study Abroad Center For Irish Cultural Studies in Dingle, County Kerry, Ireland in winter 2004.

To launch the Sacred Heart University at the Díseart Center for Education in Dingle, County Kerry, Keating & Associates has developed the University's strategic marketing plan and conceived the positioning, messaging, and promotional programs for the Center. In May 2004, Keating designed, developed and launched a new website for the program.

Over the past two years Keating has worked closely with Sacred Heart to determine the optimal operational and marketing platform for the Ireland program. Keating conducted extensive market research to assess student and audience needs, participated in site visits and assessments, and created an institutional identity to launch the Center For Irish Cultural Studies. Based on this research, Keating articulated motivating value propositions and helped delineate and categorize the host of administrative, organizational and communications details that are essential for a successful Study Abroad launch. These issues included strategic and branding frameworks, launch road maps and drive calendars, communications schedules and institutional identity, and promotional materials.

Sacred Heart University's Center for Irish Cultural Studies opened in January 2004.

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