 | |  Keating Launches New Web Site
| Keating Associates, Inc.
Press Release
For Immediate Release
Dateline: SOUTH NATICK, MA, ISSUED February 2004
Contact:
Laura Costello, Account Manager, Keating Associates, (508) 650-5155
Stephen Johnson, Vice President, Keating Associates, (508) 650-5155
Keating Associates, Inc. launches new website and celebrates 20 years of academic marketing success.
South Natick – February 2004 – Keating Associates, Inc. a leading marketing consulting and creative services agency, today announced the rollout of its newest web site and announces its 20 year anniversary in the field.
The website (www.keatingassociates.com/) designed and developed by Synthenet Corporation of Northborough, MA, represents a comprehensive information resource about the company and provides a portfolio of Keating's recent client work over its 20 year history. The site documents Keating's analytical and strategic capabilities and its expertise in graphic and visual design, institutional identity design, and admissions and enrollment marketing programs, involving branding & marketing communications, advertising, design & collateral development.
Over the past few years, Keating has conceived and produced dozens of academic print and digital materials and collateral systems for more than 20 academic institutions, including viewbooks, search and recruitment publications, general advertising (broadcast and print) and media campaigns, direct mail programs, websites, CD-ROMs, and promotional and event announcements and programs.
The design objective of the Keating website was to provide a comprehensive resource and information compelling voice on the site, to create a standard design language and convey a cohesive look and feel while making the site easy to use for all of Keating Associates' site visitors.
About Synthenet Corporation
Founded in 1998 Synthenet Corporation is a leading software, database, and web developer located in Northborough, Ma. Synthenet has developed over 160 business solutions, bringing to each its core philosophy that with the proper methodology; technology can be instrumental in furthering an organization's business objectives. The integration of custom web-based applications can vastly improve a business process and increase an organization's overall efficiency. Synthenet has extensive experience with ColdFusion, HTML, DHTML, FLASH, FLASH MX, Java, XML, JavaScript, and other client scripting languages.
About Keating Associates
Keating Associates is a strategic marketing and creative services agency that creates and executes innovative marketing strategy and communications campaigns for colleges, universities, and schools. Headquartered in South Natick Massachusetts and originally founded in 1984, Keating combines disciplined analyses, pragmatic marketing strategy and powerful creative expression to shape and deliver academic marketing and communications programs that achieve results and maximum impact. National in reach and reputation, Keating Associates offices are located at 49 Eliot Street, South Natick, MA 01760. For more information about Keating Associates, please call (508) 650-5155. Previous Page Back to News Next Page | | | | | |