Brand Management

We bring your brand to life.

Your brand is about what you do, not just what you say. School brands grow in magnetic power and loyalty to the degree  they demonstrably deliver on their unique brand promise, their pledge of relevant value and impact. 


We help to infuse your brand with meaning and relevance, to be the galvanizing touchstone throughout your school.  And to make it a living brand, carefully managed and delivered in all facets of institutional life.  In programs, processes, experiences, campus spaces, and interactions.  In admissions, advancement, academics, and campus life. With students, faculty and staff, alumni, parents, benefactors, and friends.  


We’ll help you to make your identity the heartbeat of a vibrant, brand-centric culture in which the brand is actively experienced, celebrated, and shared—both inside and outside your school.


Our Work

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Holy Family University

Our work with Holy Family began with an admissions campaign and, as the need became apparent, evolved into successful development, launch, and integration of a revitalized brand.

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Schools of Saint Mary

Our work with the Schools of Saint Mary with brand audit and strategic planning initiatives and has evolved into communcations work and a longer-term strategic consulting partnership. 

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Colby-Sawyer College

Colby-Sawyer is a prime example for our work in brand management. From the initial audit and assement, Keating then guided the Colby-Sawyer through through development, implementation, and stewardship of a refined brand that has been embraced by the school at all levels.