What We Do

Shaping Brand Ideas with Greater Impact

With a world of educational competitors, your school’s mission and point of view must be precisely defined, harnessed, and promoted to make an impact and achieve institutional and enrollment goals. 


Keating partners with colleges, universities, and schools to energize their brands and achieve improvements in identity, reputation, enrollment, marketing, and institutional advancement.


Think of us as an extension of your own team – specialists dedicated to your unique goals and challenges.  We are deeply connected with each client, providing visionary direction, impactful brand and marketing strategies, and bold creative communications to empower growth, innovation, and timely evolution.  



Strategy & Consulting

We’re a brand consultancy, helping to define and shape authentic, magnetic educational brands that engage audiences, inspire support, and deliver value.


Thinking & Creating

We’re a marketing communications firm, creating powerful campaigns to help schools reach and motivate key markets and drive success in admissions, advancement, and institutional brand.

Empowering Your Brand

We believe your brand is at its best when it is lived. When it is present in everything you do. When it becomes a way of life.






Interested in a specific project?
Here are all the things we do:


Brand Strategy & Development

Revitalizing the Brand
  • Attitudinal Studies
  • Brand Architecture
  • Brand Audits
  • Communications Audits
  • Competitive Positioning
  • Enrollment and Recruitment Planning
  • Focus Groups and Surveys
  • Graphic Identity and Messaging Platform
  • Marketing Communications Planning
  • Research and Market Discovery
  • Segmentation and Targeting
  • Strategic Planning


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Integrated Brand Communications

Sharing the Brand
  • Admissions and Recruitment Campaigns
  • Advancement – Capital Campaigns, Development
  • Advertising and Media Planning
  • Campus and Environmental Communications
  • Content Marketing and Social Media
  • Design and Creative Services
  • E-Communications
  • Event Planning and Communications
  • Internal Communications and Marketing
  • Print Production and Management
  • Video/Photography Planning and Production
  • Web & Interactive


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Brand Management

Living the Brand
  • Admissions and Advancement Integration
  • Campus Visit and Tour Planning
  • Environmental (campus, events, etc.)
  • Internal Brand Planning

  • Organizational Alignment and Brand 
  • Experiences
  • Workshops and Training


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